It’s a well-known fact that blogging is an essential digital marketing activity that people use in order to get noticed or get ranked higher on Google. Especially companies know that search engine optimization and blog or blogs can impact their online visibility. They use blogging as a part of their marketing strategy. This is how important writing your own content is. It can impact your revenue, return on investment and all the important metrics that keep you or your business profitable.
Personal blogs are especially valued by people and Google in particular because they bring expertise and value.
If you are a professional in some area and you are good at writing, then blogging is definitely for you. Nowadays, it’s very easy to set up a blog. You have a lot of quality platforms like WordPress or Ning that are easy to manage and use. Just pick the right platform, define your target audience, and start writing.
But what if you have a personal blog for a specific niche that is successful. What if people read your blog, you have huge traffic volume but still, don’t know how you can transform your efforts into money. Don’t lose faith just yet; there are a lot of ways you can monetize your blog. You just need to pick the one that really brings value to your target audience. The list is long, but here is what you can do to monetize your blog:
In this guide...
1. Gate Premium Content
Before you choose the platform that you would build your blog on, make sure it has easily applicable gate premium features. With gate premium content, you can restrict exclusive blogs only for premium members. You can monetize your blog by offering subscriptions for your best and most valuable content for as long as you want.
Platforms like Ning, allow creators to easily apply paid access to their unique content or to other parts from their web page. Their functions are very easy to use and you don’t have to have a technical background to apply the premium value to your content.
2. Google AdSense
If your blog already has a lot of traffic, it’s time to register it on Google AdSense. By doing so, you permit Google to use your blog as an Ad space, showing ads that can affect the people that visit your blog. The more Ads Google will place on your blog, the more money you will make. However, there are two ways you can start earning money from Google AdSense:
- Impressions – This is directly connected with page views. For example, for every 1,000-page view, you will earn a dollar.
- Clicks – If a visitor clicks on one of the placed ads from Google on your site, you’ll earn a certain amount of the ad revenue. The earning here can vary depending on the brand and the ad.
The amount you will make from google ads is directly connected to the traffic level of your blog. The more traffic you have, the more Google will place ads and you will earn money. It is a lot of work to be done here. You need to keep your visitors interested in order to achieve long-term engagement and in the end, earn more money.
3. Paid Banner Ads
This is again related to your traffic levels and the relevancy of the content you put on your blog. If you are an influencer that has a huge amount of traffic on your blog, then you can monetize this by offering your web space for paid banners.
Companies like this form of marketing because they are affecting specific niche of people. You can always use your influence and monetize your efforts with banners. It depends on the brand that wants to have paid banners or ads, but if you are powerful among your niche you can request $100 per week.
4. Paid Reviews
If you have a popular blog, you will get a lot of requests from other businesses to make paid reviews for them. This is a very effective marketing tactic since it’s not intrusive and it doesn’t look like a standard paid ad.
With paid reviews, you can make a lot of money, starting from 100 to $500 per article. You can even arrange to earn money from the number of clicks or likes. The paid review will stay forever on your blog so make sure you set the right revenue deal with your client at the beginning.
5. Affiliate Marketing
Affiliate marketing is also part of the non-intrusive marketing tactics which is currently used in the digital marketing world. People and businesses are prepared to pay you a large amount of money for you to import just one link to their product in your standard blog. If one of your visitors clicks on the link and make a purchase then you will receive a cut of the cost.
However, there are two rules you need to follow:
- Only promote products that are relevant to your target audience.
- Promote products that you’ve used in the past and you are certain of their quality.
Also, you can join few popular affiliate programs like:
With affiliate links, you can make somewhere between $20,000 or $30,000 per year. It really depends on how successful your blog is among your target audience. The more traffic you have, the more money you will make.
Final Thoughts
Making money online is easy if you have a blog that’s popular and influential among a certain type of target audience. The above-mentioned tactics are effective and are the basic toolkit to start your monetization process. The best advice you can get is to never overuse any of the aforementioned tactics.
Any violation of the general SEO and digital marketing rules will affect your traffic levels greatly. Never forget that Google’s algorithms are tracking all your online activities; any suspicious behavior will get penalized. Monetize your blog, but incorporate each of the above-mentioned tactics wisely.
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